Men’s & Ladies Sports Clothing Business

Adrenaline Clothing – weareadrenaline.com
13900 garments in stock
16 lines of men’s
14 lines of women’s
International trademarks
Facebook, Instagram, TikTok social media channels for weareadrenaline
AdrenalineAddictz Instagram channel
Website
ERT trademark
Multiple domain names

Adrenaline ERT Ltd
We Are Adrenaline specialises in highly detailed, premium quality clothing to inspire the adventurous, thrill-seeking, push to your limit Adrenaline Addict. The only brand to cover all Adrenaline-fuelled sports, hobbies, and past-times. From boxers to BMXers, rugby players to parkour and everything in-between, our range provides style with comfort, durability, and functionality for all challenging physical activities.

The Range
We launched with our ‘Rush’ range, focusing on generalist athleisure wear.
Rush comprises T-Shirts, Long Sleeve T-Shirts (tech-fit and cotton), Hoodies (tech-fit and cotton), Joggers, Mid-Layers, Sports Bras, Leggings and Vest Tops. The range is perfect for active gym-goers, athletes and for day-to-day leisurewear.
Further additions to the range will consist of similar items within the range, but more colourways, different styles and additions such as Mens Base Layers, Mens Sport Tracksuits, Womens circular knit Leggings, Womens Vest/Shorts combos and more.

Our product launch plan encompasses the introduction of the following ranges in due course:
Junkie – (think VANS) targeting the skateboard, scooter, and BMX market – urban streetwear, loose fitting, large logos/slogans.
ERT/Energy Return Technology – compression wear made from infra-red yarns, targeting amateur and professional sportspeople, focus on the scientific benefits of energy return in combating muscle fatigue and preventing injury.
Pure – smart casual wear, including jeans, polo shirts, t-shirts, jumpers with subtle understated branding.
Sharkbait – (think Quicksilver) watersports wear including board shorts and rash vests – targeting surfers, wakeboarders and paddleboarders.

The Current Position
The original launch of Adrenaline in late February 2020 coincided with an unprecedented worldwide crisis. Shops closed temporarily, online marketplaces were swamped, and fulfilment companies were under heavy criticism for delays to deliveries. Having considered all the risks – including financial and reputational – we took the painful decision that the launch would have to be postponed. This was not the right time to risk everything.
Significant investment has already gone into product design, development, and manufacturing of our items. Upon brand inception, we partnered with a highly reputable branding agency in Champions PLC, who came on board as partners of the business, responsible for branding, marketing, website design and public relations.
Further investment went into the development of a very functional, clean-looking website which is easy to navigate and combines our Adrenaline message with a premium brand feel. During this time, we have also begun to develop a team of ambassadors (Adrenaline Addictz) with social media presence and following in their respective fields, working in the background throughout lockdowns, in order to raise brand visibility and pique interest in this new range of products heading to the market.
Our rescheduled launch commenced in late October 2021, with a website that has the look and feel that matches our vision for the brand which has been incredibly well received. Our launch coincided with the shoot we conducted in Coventry City Centre, comprising of a mixture of models and Adrenaline Addictz showcasing their incredible talents wearing our Rush Range (free runners, BMXer etc), which allowed us to develop very high-quality video content and imagery. We did another shoot in a gym environment in January 2022, with further shoots in the pipeline to promote the Adrenaline brand into different markets (Snowboarding, Sky Diving, Base Jumping, MTB, Freestyle Motocross, Scooter, BMX).
We are actively marketing daily through social media, utilising Facebook, Instagram, TikTok and YouTube, whilst also promoting via Facebook and Google Ads. Additionally, we are actively speaking to new ‘influencers’ daily in different markets to help push our brand to wider audiences, including the infamous Shard Climber, BMXers, Parkour artists, MTB riders and more.
Furthermore, in February 2022 we launched an Adrenaline Addictz Instagram page (@adrenaline.addictz) which has grown exponentially in the 3 months it has been live. The page focuses on Adrenaline-fuelled ‘reels’, combined with our own content, to utilise the page as a marketing influencer itself for the brand, with no spend, creating a real Adrenaline focused community. Within the 3 months of launching, we have already gained 100,000 followers organically, alongside videos generating incredible views and engagement. We have had over 15 videos reach 1 million + views, with the highest hitting 37.5 million, with over 66.6 million accounts reached in the past 90 days.
Our ‘re-launch’ has benefitted from the legwork done prior to the pandemic taking hold, as we are in the fortunate position that we already have plenty of stock of our Adrenaline Rush range of garments in all sizes and colourways and have a great working relationship with a reliable manufacturer who has weathered the recent ‘storm’ successfully and whose supply channels are also strong.

The Reason for sale – The two owners of the brand have various other successful business interests and no longer have the time required to invest into the growth of the brand. As passionate as they are about the brand, they believe it is time to sell the brand to someone that has the time, resources and passion to achieve what they know the brand is capable of!
As part of the sale, we would be happy to share our experience and help any new potential owner for an agreed period of time.

The Message
Have you ever really lived? Experienced a moment when you felt alive because ultimately you were frightened to death? For a split second, lightning runs through your veins. Your pulse goes off the scale, your imagination catches fire, you engage with every element on Earth. And, in that moment, you cut the cord and let go. Life in free fall. Your mind stops wandering, your eyes stop rolling... fight or flight? It's now or never. Have you ever had a moment like that? When everything you've seen before, everything you thought was real and every trauma, every naked piece of flesh... fails to mean anything anymore. You emerge from the coma you called life… and finally, it hits you. Just because you're breathing doesn't mean you're living.

Adrenaline. Feel the Rush